E-food - Internal tools
e-food is Greece’s leading online food delivery service, part of Delivery Hero. This work covers internal tools that support marketing, data reconciliation, and B2B benefits.
Client
e-foodLocation
Athens, Greece
Period
2024 - Today
Engagement Model
Dedicated Teams
Services
Web Development
Areas of Expertise
SaaS & B2B Product Engineering, AI-Powered Applications & Intelligent Automation
Project info
Client
e-foodLocation
Athens, Greece
Period
2024 - Today
Engagement Model
Dedicated Teams
Services
Web Development
Areas of Expertise
SaaS & B2B Product Engineering, AI-Powered Applications & Intelligent Automation
Define
e-food needed to remove engineering bottlenecks from marketing operations, reconcile fragmented product data, and open a B2B channel for corporate food allowances. All three required internal tools that non-technical teams could run themselves.
Ideate
At Kiss My Button we embedded a dedicated engineering team inside e-food’s product organisation. We co-built a marketing self-service platform, a semantic product-matching interface, and a multi-tenant B2B allowance system.
Thrive
Marketing teams now run campaigns without engineering tickets. Product data is easier to reconcile, and the B2B allowance platform is live. The same engineers remain on the work.
Quote
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