Moosend email authoring tool

Moosend is an email marketing platform. The authoring tool we built lets users create responsive newsletters that render correctly across email clients.

Client

Moosend

Location

London, UK

Period

2015

Engagement Model

Product Development

Services

Web Development

Areas of Expertise

Business Tools

Project info

Client

Moosend

Location

London, UK

Period

2015

Engagement Model

Product Development

Services

Web Development

Areas of Expertise

Business Tools

Define

Moosend needed an email authoring tool that could produce fully responsive newsletters—something no competitor offered at the time. The tool had to respect the constraints of every major email client.

Ideate

At Kiss My Button we studied email-client rendering rules, designed responsive templates that survived them, and built a WYSIWYG editor that stayed within those rules. The interface was kept simple for non-technical users.

Thrive

The tool shipped and differentiated Moosend at the time. Years later it remains part of the platform. Users can build newsletters without writing code, and the output stays responsive.