This project is one of our most special projects for several reasons. Moosend, a global player and email marketing services provider, came to us asking for an email authoring tool that would produce fully responsive newsletters – something very new and innovative that no other competitor had provided before.
This was a very big challenge for us, as we had to work on three distinct technical layers:
– study the capabilities of all major email clients and come up with responsive templates that render perfectly in all of them
– come up with a proposal for a WYSIWYG email authoring tool that respects the rules and structure of the abstract templates – make sure that the UI and UX of the tool is 100% user friendly and easy to use.
Both our perfect cooperation with the Moosend gentlemen and the challenging nature of the project motivated us to design and deliver a unique mail authoring tool that made Moosend stand out from the competition.